In today’s post we’ll talk about what we can do as museum owners to get free money! That’s right, free money is what I just said. How you ask? Well it’s called partnerships and sponsorship! With a sponsor, they give you money to fund your museum’s expenses in return for advertisement opportunities. Let’s get into it.
Automotive Repair Shops To Sponsor
An auto repair shop is literally one of the best sponsors you can ask to help with museum expenses. The biggest reason for this is due to the size of the brand, and their reach. So in other words, you need to find local shops and, most importantly, large nation-wide brands. Local shops are great because you’re helping the local economy, which is good for your museum as well. Larger national brands are great because of the amount of money they have in their budgets for investing in marketing. Auto repair is a lucrative industry and they always have to invest in their marketing.
Every business needs more customers. If you can find creative ways to get other businesses more customers or more traffic through their doors, you can always strike a strategic partnership. Meineke, pep boys, aamco, etc. – these are all great examples of your ideal sponsorship.
How you get these companies to sponsor your mechanic shop is by presenting the right information about your museum to the right person. The information you give to them must be strategic. You need to give them the exact reasons why your museum is the one for them to sponsor. The museum owner should be thinking of information that should have to do with the type of people that come into your museum. The time the customers usually come in, what time is it usually packed? If it’s packed all the time and your museum has a section in it that has anything to do with vehicles, you have a high chance of sponsorship.
How to Contact the Right Person in the Shop
To contact the right person, you need to get into a vibe that can spark some energy! You need to be able to impress these mechanics on the phone. Giving them a reason to stay on the phone with you is imperative for your success. Becoming a marketing genius is what is needed to make sense to these types of business owners. Think about it, they see transactions all day, if they can increase their volume, it would only be beneficial. The automotive technician that you first speak to must feel like you’re actually trying to help the well-being of the business.
If you don’t come across in this manner, you will fail at your attempt for sponsorship. A great auto repair shop will know how to weed out these types of people that are just trying to make money out of them. Don’t be the type of person that gets weeded out. Passing all of their filters is what will get you that sponsorship for your museum.
The master mechanic can also be the right person to contact. The repair shop’s marketing director might be a better person to get in contact with. Either way, one of them will be able to point you in the right direction for who you need to talk to about sponsoring your museum. Getting this done can be a hassle. Talking to them may be a little intimidating at first, but it most likely will come to an end where they end up signing. Think about it this way, any automotive shop owner will gladly like to market their business to people visiting museums. The reason is because it’s very cost effective and it also reaches a sophisticated audience, which is also most shop owners would want.
Does your Museum Feature Vehicles?
If it does, then you have an even higher chance of getting sponsorship. Most people who own repair garages will be stoked to feature their logo and information near these pieces in your museum. Leveraging this is a must if you’re in the need of gaining a budget for your business to thrive. Let’s face it, museums are for sure businesses. If you’re not getting a ton of customers coming in through the front door on a daily basis, then you’re not doing so well. Mentioning in the sponsorship meeting that you have old vintage cars or trucks that you can feature their information in is priceless.
This is entirely due to the shop owner knowing that the type of person visiting the museum is a car enthusiast. This is especially true if your entire museum is about vehicles. If that’s so, then getting sponsorship from a mechanic shop is a piece of cake. A manager will see this as an obvious flag to move forward with you. A repair garage would be eager to be able to market their company with you. Their manager or marketing director will see you as a great opportunity. They would also be very pleased with you if you’re not currently marketing any other local shops.
This article was meant to help you gain sponsorship from a Las Vegas repair shop. If you don’t need sponsorship then please feel free to share this article with colleagues! Museum owners would benefit greatly by having this information, and then they’d be able to apply it right away. Having this info can change their businesses due to the fact that they would then have a better chance of gaining more customers. Because of the problem most museums are having with capacity, they’d rather be able to gain more capacity. Also, knowing most garages actually need this type of exposure, if you’re a local museum, then leverage this; because if you don’t, others will.
Search engine optimization (SEO) is a key part to any business’ marketing. Optimizing a website to rank high on search engines for keywords that can make you money is a no-brainer. Today we’re here to talk about this crucial part of any successful business and how you can get your museum at the top of the search engines for keywords like “Farmington museums” or “best museums in Los Angeles“. You can obviously see the reason you’d want to be at the top right?
Search Engine Optimization for Museums
Museum SEO can be a tough cookie to crack on your own. And yes, I’m taking into account that most people reading this would be museum owners or the heads of marketing for them. I do want to get something off my chest right away and set this straight; SEO is something you do need to hire a professional for. I know this is not something you’d wanna hear, but please read on if you want to be properly informed. Optimizing a website for search engines is a very broad statement. This is where the misconception comes in where business owners think it’s an easy process. There are many blog sites and do it yourself tutorials on how to optimize a site for search engines (SEO).
The problem is, this does NOT show you how to rank a website #1 for keywords that will bring you actual traffic onto your site. Oh wait, but you were told that you can optimize a site for a search engine, and the engine should automatically rank you for the SPECIFIC keywords you’d like to rank for? Wow, sounds like magic to me. Especially considering the fact that there are thousands of other websites competing for those same terms in the same city and niche.
SEO is a Must for Museums
Why is SEO a must? Well, simply put, SEO will help you get seen by potential customers. People who visit your museum are customers regardless of what you may think. Even if your museum is free to visit. If it is free, then traffic into the museum is what keeps you running. Those chips and drinks you have in the museum wouldn’t be able to sell without any people visiting inside. Now, getting customers is the hardest part of any business, especially a museum. It’s a very specific type of audience that come to museums in the first place. What these people do to find museums to visit is where we need to hone in on. Targeting the right type of person is essential to marketing your museum. If you have absolutely zero marketing talent, that’s fine.
What you need to do is set aside a budget just for marketing. Hire a marketing professional for your museum to help get more customers or visitors. Traffic coming into your museum is the life-blood of your business. If people are typing into Google, “museums in Farmington”, and they see your museum come up first, you best believe these people are at least considering coming to your museum. If you don’t think so then I’m sorry, but you’re sadly mistaken. Google is the new yellow pages and if you’re not in a section that’s likely to be seen by interested buyer, you’re going to choke.
SEO Services will come in Handy, Here’s Why:
SEO services come in handy because the SEO expert can actually find keywords that people are typing into any search engine, and are BUYING after they click through a website on the first page. This is important because you want to be in the number 1 position to get seen first and have the highest likeliness of being clicked on. If you are indeed in that position, you should expect to get about 40% of the clicks that go to any searched key phrase. This should make perfect sense for you if you own a museum.
Let’s say you own a museum in Las Vegas. You need to have a Las Vegas SEO services – Digital Dynasty – that can help you get to the top spot for the keyword, “museums in Las Vegas”. This is a very simple concept, I wonder why many people don’t grasp it? Being #1 WILL draw in more customers for you. This is a fact, and a well-known one.
If you need an SEO for your museum, we have a very special agency that we recommend. They’re special because they actually deliver what they say they will. The number one spot is most important to be in for your museum’s website. That’s exactly where these SEO guys get you. Check them out on Facebook or on Twitter. These people have saved many museums in the nation. Without them, our own museum would have been shut down. They saved our business, and that’s why they’re so special to us.Now we don’t get paid from anyone that contacts us to get to them. We just really care about what museums do for this country and we would love to be able to help out anyone else in the industry.